Global Summit of Women 2006 Remarks
Amanda Foster
                                   “Successfully Managing Personal and Business Risk”                              

  • Am I taking an enormous risk by the fact that I am standing up here in front of all of you, where there could be an expectation that I will have something interesting, inspiring or even life-changing to say?
    OR

  • Am I taking up a wonderful opportunity to communicate with intelligent wonderful women who will appreciate that I am sharing my experience as both a woman and a professional?

  • What is the right answer? 

  • I am taking a risk
  • I am taking up an opportunity
  • Potentially both
  • How does this relate to the panel of “Successfully Managing Personal and Professional risk”?

  • Context:

  • It all starts with our own personal perception/life experience of what risk is and the ongoing connection with how this plays out in terms of whether we can/cant, do/don’t take risks?
  • Where does that come from?
  • Is the thought, decision or preparation process different when considering taking a “risk” in your personal or professional life?
  • Are there key elements to both?
  • Can you change the way you respond to risk?
  • Is there a formula that I have used over my professional life to make decisions that have a risk element?
  • Is there any truth to the fact that as woman we need to be even bigger risk takers to achieve the success that we may desire?
  • I am an Australian, living in New York who spent 8 years living in London.  I have supported this personal risk journey with a number of equally “risky” career moves so I hope my remarks reflect that journey and offer at least one “new” point for you to consider in reference to your personal and professional lives.

  • My Simple Formula – After looking at my experience with risk taking in more detail I realized that there was in fact a number of key and consistent elements that needed to be considered together when making a decision with a perceived element of risk involved.

  • There are always 2 elements:

  •  1. Personal Risk:  Individual comfort level + Perceived risk level in the situation = risk ranking 

  •  2. Business Risk: Individual comfort level + Industry/business Risk level = risk ranking 

  • What contributes to an individual’s level of comfort or perception of risk?  Why do I have it first in both cases?
  • What do I mean when I refer to Industry/Business risk?
  • No wonder it can seem hard?

  • 1. Definition of Risk (Princeton word-net): Hazard or a source of danger; a possibility of incurring loss or misfortune; Venture undertaken without regard to possible loss or injury; Exposure to a chance of loss or damage

  • 2. Definition of Managing  (Princeton word-net): To exert control over; To direct the affairs or interests of; To succeed in accomplishing or achieving, especially with difficulty

  • Key is to manage risk and not let the risk manage you.  So how?

  • 1. How do you decide what measure of risk is manageable?

  • Look at both the best and worse possible outcomes of a decision and ensure you can “manage” both outcomes
  • Educate yourself on the topic so that you are in control
  • Compare the potential gain to the potential loss of the opportunity
  • Know what you what to gain, achieve, and learn from taking this decision.  What is your success currency?
  • History repeats it so what do you want to do the same or differently from previous experiences
  • Ensure it reflects your belief and value system
  • Trust your intuition and gut feeling
  • Helpful Checklist:

  • Time

  • Money

  • Resources

  • Personal fulfillment for you and others affected

  • Match your personal and professional strengths and weaknesses 

  • 2. What steps can you take to turn risks into opportunities?     

  •  Educate yourself on the opportunity to minimize the risk.

  •  Manage you mental approach.  How are you thinking about this?

  • Take it in bite size chunks. Build your confidence as you build the vision of the opportunity

  • Decide that you want to take more opportunities and set goals related to this-Change your map

  • Take the word risk out of your vocabulary

  • Utilize a coach or mentor

  • 3. What advice would I give to participants who are risk adverse?

  •   Answer this question: Do you really believe that you need/want to be more of a risk taker to achieve you personal and professional goals?

  • Identify your motivation and objectives

  • Give it a new name

  • Set yourself a goal of 1-3 things that you are going to tackle that you would have previously considered a risk?  Confirm by when? Line- up what or who else you need to achieve this? Action often removes fear.

  • Ensure you identify in any given situation that it is risk aversion and not a lack of skill, competence or fear of failure. 

  • “Is taking no risks in life actually the biggest risk you can take”

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