Global S=
ummit
of Women 2007 Remarks
Joanne Harrell
Marketing Yourself Internally Within a Large Corporation=
-
- What
you don’t do is as important as what you do
- You
really are transparent!
- You
are always buildin=
g your
brand
-
- The
base is as important as the top
- Cultivate
relationships at all levels of the organization
- Don’t
offend the wrong person
- Your
reputation is your most important asset
-
- What
are the unwritten rules?
- Become
part of the “machinery” (indispensable)
-
- Practice
the art of prudent self-promotion
- Exercise
caution though: the grass-blade that is too tall gets cut down
-
- Build
broad and deep networks
- Be a
good partner (keep your word)
- Give
and get credit—be recognized for what you do
- Give
the benefit of a doubt (without being naive)
- Help
others along the way